Enter The Feminist Copywriting Overhaul Contest!

Click the pink button and enter your name and email address to be automatically entered! I’ll also send you four of my favorite feminist and anti-appropriative copywriting tips!

Words Have Power.

Power to heal. Power to unite. Power to create.

Words also have the power to coerce, harm and trigger unconscious responses– responses usually rooted in recent or ancestral trauma.

As a healer, coach or sacred space holder your clients are coming to you for healing, transformation and support.

And although we aren’t bound by the Hippocratic Oath, I’m sure you’d agree that “First, Do No Harm” is a great foundation for our client services and relationships.

  • But what if the words on your website and sales pages have been engineered to bypass your client’s conscious decision making process?
  • What if your copy has been designed to signal conformity to authority over free will and free thinking?
  • What if your conversational copy relies on culturally appropriated words and is unwittingly erasing the experiences and struggles of marginalized folx?
  • What if the words on your website agitate pain and invoke fear-based emotions in order to make your clients more pliable?

The copy on your website is the first interaction your client has with you and your Great Work. And, unfortunately, most marketing strategies encourage the opposite of “First, Do No Harm.”

 

It’s Not Your Fault.

The roots of traditional marketing, copywriting and business communication are still deeply intertwined with toxic Patriarchal values.

These roots and values include:

  • Agitating pain points to invoke a “shame and solution” sales cycle
  • White Biases and White Supremacy
  • Ethnocentric/ Western Heteronormativity
  • Fabricated and leveraged authority to inspire conformity
  • Triggering unconscious social responses in order to convert sales
  • Cultural insensitivity and/or appropriation
  • And more

If you’re reading this and your first language is English, the chances are very high that you’ve been educated and conditioned to have these unconscious biases and social responses your entire life– no matter your cultural or racial identity (colonialism!). It takes a lot of work, unlearning and unpacking to not only be aware of these toxic defaults, but to begin to operate outside of them. This means that 99% of the copywriters out there are going to be writing your web copy using (and reinforcing) toxic Patriarchal values.

I’m one of the 1% who will not.

Hello! I’m Darla.
I’m a feminist and culturally-inclusive copywriter. I specialize in working with healers, coaches, sacred space holders and creative entrepreneurs who want to expand their message and fill their programs without predatory, manipulative or culturally appropriated language.


Instead, I show you how to use vision, values and earned credibility to powerfully invite your clients into a transformative experience. I do that by offering feminist and socially-conscious copywriting strategies while also taking the time to show you “behind-the-curtain” of Patriarchal Language so you can understand the mechanics of linguistic oppression. That way you don’t blame yourself for something that’s a collective experience and you can begin to implement feminist rhetoric in other areas of your life and business.

And. I’m bringing a B.A. in journalism and mass communication, 20 years of experience as a journalist and writer, an M.A. in intercultural communication with emphasis in feminist communication theory, plus feminist copywriting and deep spiritual worker training to the table.

I know without a doubt that our words have power.

And when it comes to communicating our work as healers, coaches and feminist entrepreneurs, it’s crucial that we use words and strategies that help create the new world we want to live in, not ones that reinforce oppressive structures.

This means:

  • Leading with vision and values . . . not pain points and fear-based emotions (bonus! Leading with vision helps identify you as a leader.)
  • Leaning into our hard-earned authority and expertise . . . not a makeover/Cinderella Story
  • Using language that encourages conscious decision making . . . not unconscious social or ancestral trauma responses
  • Using socially-conscious language that doesn’t harm or exclude the marginalized and vulnerable members of society
  • Naming the Thing . . . not passing systemic and cultural short falls off as individual failures
  • Being culturally-appropriate with our word choices . . . not culturally appropriative (looking at you tribe, gypsy and woke)
  • Using honest urgency to set boundaries around a transaction . . . not as a tripwire to pressure a sale
  • Using high-consent marketing and sales tactics . . . because how we do one thing is how we do everything

 

From now until Monday, September 16, you can enter to win a complete 4 page message and copy overhaul for your website.

The winning entrepreneur will receive:

  • A 90-minute intake and strategy call
  • Identification of Your One True Marketing Message
  • A bio statement describing you and your work
  • Feminist and culturally-inclusive website copy for four (4) webpages
  • 2 Rounds of revisions
  • A 30-minute clarification call if either of us needs it
  • 10 pieces of short copy for social media
  • Strategy suggestions for marketing online from a feminist and culturally-inclusive perspective

It’s a $4,000 value with a turn around time of one week from our 90-minute call.

Yep. In less than two weeks from today you could have brand new copy and a brand new message . . . all based in feminist and culturally-inclusive marketing, copywriting and strategy.

 

To enter is simple:

Just click the pink button below and fill out the form below with your name and email address before 12 p.m. Eastern on Monday, September 16th. You’ll automatically be entered into the contest. A winner will be randomly selected and notified by email!

 

Enter The Feminist Copywriting Overhaul Contest!

Click the pink button to enter your name and email address to be automatically entered! I’ll also send you four of my favorite feminist and anti-appropriative copywriting tips!

Thank you!